Smart Menu Choices: Thriving in an Inflationary Market

Smart Menu Choices: Thriving in an Inflationary Market

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Inflation has been a trending topic over the past couple of years, and rightfully so. While inflation rates were lower in 2024 compared to the previous two years—dropping to 4.1% after peaks of 8%—operators are still grappling with rising costs. 1 Many reported operational cost increases of over 15% in the first quarter of 2024.2

As restaurants navigate higher food costs and declining sales, the challenge of growing margins and maintaining profitability continues. Fortunately, there are innovative solutions available to help eateries reduce waste, increase profits, and improve their financial health.

Low-labor, high-margin menu options can be particularly beneficial. Versatile products like Fresh-Dried™ mashed potatoes, hash browns, and tater appetizers are ideal for creating enticing limited-time offers, seasonal specials, and staple dishes that keep customers coming back.

Operators can also reduce waste by creatively using leftover ingredients. For instance, mixing in proteins like chorizo or ground beef, topping with leftover vegetables and cheese, or incorporating bold ingredients like jalapeños or blue cheese can lead to indulgent and appealing dishes.

These speed-scratch potato options allow restaurants to quickly prepare a variety of low-cost dips, sides, appetizers, and entrees. They help kitchen staff manage peak hours and fluctuations in demand while minimizing waste, even when labor resources are stretched thin. Additionally, their shelf-stable nature means they take up minimal refrigerator or freezer space.

For those looking to control food costs during these inflationary times, Fresh-Dried™ potatoes offer a practical solution. With a bit of creativity, these versatile ingredients open a world of possibilities at a low cost, ultimately helping to enhance profitability.

1 Investopedia, Historical U.S. Inflation Rate by Year: 1929 to 2024, July 2024

2 Technomic, Midyear 2024 State of the Industry, 2024

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