Better-for-you, made easy

In today’s foodservice world, we know it can be a struggle to provide guests with better-for-you options – without compromising taste or sacrificing time. We stand by our delicious, honest ingredients that provide the wholesome, pure, scratch-like taste that guests demand – ensuring that you can serve plant-based, better-for-you sides with confidence, while saving time and money. As an Idahoan® Foodservice Brand, we come to you with over 60 years of experience in offering the highest quality potatoes. We’re honored to join you in serving better food for a better world.

Honestly delicious sides, straight from the earth

Say goodbye to:

Say hello to:

Meet our line-up

creamy mashed potatoes

with Butter & Sea Salt

Smooth, creamy, simply seasoned and always made from Certified 100% Idaho® Potatoes. With simple ingredients, Honest Earth® Creamy Mashed Potatoes are oh-so-versatile — perfect on their own or customized with your own signature touch. Play with flavors and textures by mixing in a variety of fresh and on-trend ingredients to create endless sides, entrees, and appetizers.

Rustic Mashed Potatoes

with Butter & Sea Salt

Rich and hearty, with lumps and peels made from Certified 100% Idaho® Potatoes. With simple ingredients, Honest Earth® Rustic Mashed Potatoes bring the scratch-like taste and texture guests are craving with a fraction of the prep.